• Marketing

    24 may, 00:41

    5 reasons why you should play Ghost of Tsushima

    Japanese culture is a unique and authentic phenomenon. Some of its aspects may surprise you to the condition that you will scroll through them in your head for another day. Previously, the land of the rising sun was a closed state, and you could hardly learn anything interesting about it. Japan decided to spend this isolation from the outside world period on the creative development of ethnic originality. From here came the wonders of the island power already known to us. Over time, Japan more and more opened up to other countries, and thanks to globalization, every inhabitant of the Earth can acquaint himself with its abundant culture. Moreover, this unique country began to exert an extraordinary influence overall world through its creativity: literature, cinema, theater, art, etc. The modern world is teeming with Japanese-made products, including comics, anime, and, of course, video games. Oriental developers have succeeded in the gaming industry, releasing cult games like Res...

  • Marketing

    7 may, 23:16

    Video games that are based on Oscar-winning films

    A film adaptation is something that people who have awe and respect for literature so often expect. In the old days, fans expected to see big-screen adaptations of their favorite books. Well, times are changing, just like the preferences of different generations. Today, entertainment is becoming a very important part of society, therefore, its boundaries are constantly expanding. That humanity does not use to satisfy the thirst for an outstanding holiday. It is worth saying that video games have occupied their niche and will remain an element of leisure for many people for a long time to come. At the same time, cinema continues to gain momentum in popularity. Often, instead of book art, he interprets video games. But what if video game developers start building their products based on their vision of legendary films? Let's take a look at some of the Oscar-winning motion pictures that have become the muse for creating games. Star Wars: Knights of the Old Republic T...

  • Marketing

    25 april, 09:33

    The best crossovers in the video game industry

    In the modern world, the boundaries between genres, brands, and various IPs are becoming increasingly blurred. The video game industry also takes part in modern trends, so developers are adding various crossovers to their creations. Sometimes they borrow elements even from other types of media. In this article, we present you with the most unusual crossovers between games and more. Fortnite x God of War Let's start with the game that already has a separate article about its in-game events. Fortnite loves to borrow well-known pop culture images, and most of the time, it works like a charm. But when Kratos, the main character of God of War, appeared in the game, it caused a mixed reaction by users. Most gamers familiar with Kratos' history were extremely unhappy with the character's portrayal in Fortnite. The God of War series focuses on his suffering at the hands of the Greek gods and consists almost entirely of rage and brutality. Ther...

  • Marketing

    18 april, 20:37

    Video games that have the best cutscenes

    In the modern world, video games have long been perceived as a separate art form. With multi-million budgets and developer talent, games can rival even the titan of the entertainment industry like cinematography. Some of the built-in in-game videos - cutscenes - can outshine most of Hollywood's low-budget crafts. Check out this collection of some of the best cutscenes in the video game industry. Metal Gear Solid 3 When talking about cutscenes, you are ought to mention the creations of Hideo Kojima. The ingenious game designer has long been associated with the abundance of long videos and the general cinematic style of his games. This is especially true for the Metal Gear Solid series, where the videos sometimes take up almost as much time as the gameplay itself. Throughout the history of the series, we received many high-quality scenes, and it is difficult to single out the best one among them. Still, the final scene of Metal Gear Solid 3 is worth a separate menti...

  • Marketing

    16 may, 22:20

    Best Fortnite events

    It's hard to find someone who hasn't heard of Fortnite right now, especially in the gaming community. The game, which was once a common zombie battle simulator, is now a financial and cultural phenomenon. Epic Games has not only released a great product in the battle royale genre, but they have taken this genre to the next level. You can speculate for a long time about what exactly is the key to the success of the game - a sudden pandemic forcing people to dive deeper into online, simple game mechanics that are beginners-friendly, or something else. But you can't deny the impact of the developer's phenomenal creativity. It manifests itself in everything from character skins to unique marketing, but most importantly - in game events (events). Despite its name, in-game events in Fortnite can often be almost unrelated to the game, but no less interesting to the wider public. Loud events are Fortnite's trump card, and that's what we'll be talking about in our article today. O...

  • Marketing

    28 march, 22:38

    Mobile games that have the best graphics

    The mobile video game industry is growing rapidly. Every day more AAA-class development companies focus their attention on this market. The significant increase of smartphones' power in recent years is the biggest reason for this. Devices that once only ran Tetris can now rival the performance of some computers. But what is the power limit of modern smartphones? What is the maximum level of graphics a mobile developer can achieve? To answer these questions, we researched the mobile games market and picked the products that have the best graphics. In this article, we will try to figure out together - how beautiful can a smartphone game be? Asphalt 9: Legends We'll start with racing games because this genre was one of the first to appear on mobile devices. When speaking about races, it is impossible not to mention the Asphalt series, which started back in 2004. Now Asphalt 9: Legends, Gameloft's newest creation, implements all the experience of the developers....

  • Marketing

    10 october, 12:45

    How did The Witcher 3 change the open-world RPGs

    Five years ago, Polish game development company CD Projekt Red released The Witcher 3: Wild Hunt into the world, a video game that has won the hearts of fans around the world and has become an instant success. The third game in the series about The Witcher, based on the Andzej Sapkowski's books, raised the bar in the RPG genre to a whole new level - it has become a reference point for many studios, both in quality and marketing. Thanks to this, The Witcher 3 popularized many of the genre's characteristic features that existed before it, but only after its release began to appear everywhere. These are the things that we will be discussing in today's article. Question marks on the in-game map One of the Witcher's most notable innovations is question marks that indicate important locations nearby. The reason for their introduction is quite simple - the developers had to force the players to search every corner of the map, therefore increasing the playthrough duration...

  • Marketing

    8 october, 16:23

    Heroes that are needed in Marvel's Avengers

    New Marvel's Avengers game has recently been released - the newest action-RPG from Square Enix, which tells the story of the "Earth's Strongest Heroes" team - the Avengers. Comic and video game fans have warmly welcomed the new product, which combines quality action with thoughtful storytelling. However, the game has one drawback that can be easily fixed - it has quite a few playable characters at the moment. For now, users can try on the roles of Iron Man, Captain America, Hulk, Black Widow, Thor, and Miss Marvel. The company already claims that it won't stop supporting the game after the release, and announces the gradual addition of new superheroes, with Hawkeyeand Ant-Manbeing the first ones. But what about the rest of the Avengers? In the history of comics, most of the Marvel heroes managed to take part in this team at some time, so the developers have a wide choice. In this article, we've handpicked the characters that fans want to see on game screens the most. Dead...

  • Marketing

    5 october, 19:50

    How video games change the brain

    One cannot deny the enormous popularity of video games as a form of entertainment. According to statistics, the total time spent playing games takes more than 3 billion hours per week for all players on Earth. Such a widespread activity couldn't fail to attract the attention of scientists who are concerned about the question of the possible games’ impact on human intellect and behavior. In this article, we will try to analyze all the “pros and cons” of video games' influence on people. In the United States of America, over 150 million people can be considered "gamers" because they spend at least 3 hours a week in front of the computer screens playing videogames. The average player's age is about 35 years, which is quite contrary to the stereotype that games are the prerogative of children. Moreover, players under 18 make up only 28 percent of the entire audience. Such demand provides tremendous profits for development studios as the annual number of games sold is growing...

  • Marketing

    1 october, 09:50

    Reasons why Rockstar ignores GTA 6

    After the recent presentation of the PlayStation 5, it is clear that Rockstardecided to follow the path of Todd Howard, issuing another re-release of GTA 5 released in 2015 instead of the new GTA 6. But why does the company remain stubbornly silent and give absolutely no information about the next game in the series, while supporting a slightly outdated product? Due to the complete absence of official news and the simultaneous agonizing expectation of fans, every rumor or assumption on the Internet causes heated discussion, regardless of the information source's quality. We will figure out why this situation has arisen at all and what are the reasons behind the fact that the company didn't release GTA 6 even in 2020, and is unlikely to release it anytime soon. In this situation, it is difficult to single out just one specific reason, because many variables affect any decision in business. One such variable was recently shared by Darion Levenshtein, a former Rockstaremployee who...

  • Marketing

    28 september, 19:24

    Crazy marketing

    First-class designers work on modern games, artists put their vision of the world into them, and together they create original stories with an authentic plot. Therefore, video games have made their way into recognition as the art industry and have strengthened its position in there. However, these are not only masterpieces that you can experience for yourself, but also a multi-million dollar business. It's no secret that the video game industry brings in $ 150 billion of income a year. Of course, in order to increase profits, it is necessary to increase the audience of interested people as well. Sometimes the race for popularity takes a strange turn, and marketing decisions can sometimes be shocking. Scandalous advertisements and shocking promotions have accompanied video games throughout their history. Now there is a shocking advance too. Sometimes marketing moves can drop your jaw. Why? You will find many answers to this question below. Let's take a look at the already...

  • Marketing

    2 september, 22:45

    Netflix ought to enlarge into computer games

    It's been rough times for Netflix. As the streaming business sector turns out to be progressively immersed and development eases back, the organization must discover different feasible approaches to bring in cash. Computer games could become an especially encouraging introduction to the platform. The relevance of this extension is made more clear by the streaming Disney+ stage launch happened last winter and made Netflix’s stock fiercely change. Its shares plummeted 29% in the 9 months ahead of the prospective Disney+ introduction. The platform's price didn't return to the original one until the beginning of this year, as sponsors’ confidence in Netflix's strong competitiveness came back. By the conclusion of 2019, the subscribers’ quantity began to fall due to the market glut. So the price raising doesn’t influence the increasing subscriber growth and looks pretty dubious on the strong rivalry background. Furthermore, this incident showed Netflix’s sensibility in...

  • Marketing

    2 september, 22:45

    Mobile games market analysis 2020

    A video game industry is a business which brings more than 65 billion USD per year. It is flourishing even during the growing financial crisis, and the game studios are having gigantic boosts across the board. In 2019, the worldwide mobile game income developed to 68.5 billion USD. The development of this industry branch was impacted by a few basic components, making specialists accept that the numbers will proceed taking off this year. Newzoo gauges that by the conclusion of 2020, that number will reach 76.7 billion USD — a 12% increment. Mobile Gaming Business Statistics 🎮 According to Sensor Tower, in the third quarter of 2019, out of the 792 thousand distributors on both App Store and Google Play, 108 thousand provided game distribution, and they belong to nearly 15% of all these publishers. 🎮 It is anticipated by App Annie that in the current year customers' will spend 674 billion hours in their portable gadgets, which is 116 billion m...

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